{"id":7309,"date":"2024-11-27T15:41:26","date_gmt":"2024-11-27T14:41:26","guid":{"rendered":"http:\/\/observatori.barcelonaturisme.com\/lotb\/"},"modified":"2026-02-03T09:09:11","modified_gmt":"2026-02-03T08:09:11","slug":"el-otb","status":"publish","type":"page","link":"https:\/\/observatoriturisme.barcelona\/es\/el-otb\/","title":{"rendered":"El OTB | Observatorio del Turismo en Barcelona: ciudad\u00a0y regi\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7309\" class=\"elementor elementor-7309 elementor-5987\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e33c0b e-flex e-con-boxed e-con e-parent\" data-id=\"9e33c0b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b73615 elementor-widget elementor-widget-heading\" data-id=\"7b73615\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qui\u00e9nes somos\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f65e8 elementor-widget elementor-widget-text-editor\" data-id=\"59f65e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span style=\"color: #008080;\">Presentaci\u00f3n<\/span><\/strong><\/h3><p>El <strong>Observatorio del Turismo en Barcelona: ciudad\u00a0y regi\u00f3n<\/strong> (OTB) es la plataforma de trabajo en materia de <strong>informaci\u00f3n estad\u00edstica del turismo, conocimiento e inteligencia de mercados<\/strong> de la ciudad de Barcelona y del resto de la provincia de Barcelona. Lo integran el<strong> Ayuntamiento de Barcelona<\/strong>, la <strong>Diputaci\u00f3n de Barcelona<\/strong>, la <strong>Cambra de Comer\u00e7 de Barcelona <\/strong>y el <strong>Consorcio Turisme de Barcelona<\/strong>.<\/p><p><strong>Presentado p\u00fablicamente en junio de 2017<\/strong>,\u00a0el OTB fue la\u00a0<strong>culminaci\u00f3n del trabajo conjunto <\/strong>iniciado en 2015 por parte del Ayuntamiento de Barcelona, la Diputaci\u00f3n de Barcelona y Turisme de Barcelona, como<strong> fruto de las sinergias y la voluntad de potenciar el conocimiento y la inteligencia de mercado<\/strong> en materia tur\u00edstica de cada una de las instituciones. Posteriormente,\u00a0la incorporaci\u00f3n de la Cambra de Comer\u00e7 de Barcelona al proyecto en 2019 ampli\u00f3 la visi\u00f3n poli\u00e9drica del OTB, lo que reforz\u00f3\u00a0el car\u00e1cter transversal y divulgador del proyecto.\u00a0<\/p><p>Durante los \u00faltimos a\u00f1os, el OTB ha desarrollado un<strong>\u00a0trabajo fruct\u00edfero<\/strong> que ha dibujado <strong>nuevas perspectivas<\/strong>, sirviendo como herramienta\u00a0para <strong>transmitir y aglutinar el conocimiento tur\u00edstico, optimizando la inversi\u00f3n <\/strong>en recursos econ\u00f3micos y humanos, con la integraci\u00f3n de los proyectos individuales de las \u00e1reas de investigaci\u00f3n de cada entidad en grandes estudios conjuntos. De esta manera, el\u00a0OTB ofrece\u00a0una <strong>visi\u00f3n integrada del Destino Barcelona <\/strong>y\u00a0el conocimiento necesario para <strong>gestionar y promocionar el turismo<\/strong>.<\/p><h3><strong><span style=\"color: #008080;\">Objetivos<\/span><\/strong><\/h3><ul><li><p><strong>Generar conocimiento <\/strong>aportando an\u00e1lisis, descripci\u00f3n y evaluaci\u00f3n de la actividad tur\u00edstica, monitoriz\u00e1ndola\u00a0de forma inteligente y transversal<\/p><\/li><li><p><strong>Establecer criterios metodol\u00f3gicos comunes<\/strong> en la cuantificaci\u00f3n y caracterizaci\u00f3n de la actividad tur\u00edstica<\/p><\/li><li><p><strong>Facilitar y agilizar la toma de decisiones <\/strong>haciendo transferencia activa a los actores vinculados a la actividad para la mejora de su competitividad y la calidad de vida de la ciudadan\u00eda, desde la academia, la administraci\u00f3n p\u00fablica, la empresa privada y la propia ciudadan\u00eda<\/p><\/li><li><p><strong>Contribuir a la sostenibilidad<\/strong> de la actividad tur\u00edstica en todas sus dimensiones.<\/p><\/li><li><p><strong>Posicionar la ciudad y la regi\u00f3n como referente internacional <\/strong>en el \u00e1mbito de la observaci\u00f3n del turismo sostenible en \u00e1mbitos urbanos, as\u00ed como compartir conocimiento.<\/p><\/li><li><p><strong>Contribuir al futuro Sistema de Inteligencia Tur\u00edstica de Catalu\u00f1a\u00a0<\/strong>de forma activa<\/p><\/li><\/ul><h3><span style=\"color: #008080;\"><strong>L\u00edneas de trabajo<\/strong><\/span><\/h3><ul><li><p>Seguimiento y\u00a0Perspectivas de la Actividad\u00a0Tur\u00edstica<\/p><\/li><li><p>Perfil y H\u00e1bitos de los Turistas<\/p><\/li><li><p>Sistema de Indicadores de Turismo\u00a0Sostenible &#8211; SITS OTB<\/p><\/li><li><p>Estudios monogr\u00e1ficos especializados<\/p><\/li><li><p>Reputaci\u00f3n Online del Turismo<\/p><\/li><\/ul><h3><strong><span style=\"color: #008080;\">\u00c1mbito geogr\u00e1fico<\/span><\/strong><\/h3><p>El OTB tiene tres niveles territoriales de an\u00e1lisis de los datos:<\/p><ul><li><p>Barcelona ciudad<\/p><\/li><li><p>Barcelona regi\u00f3n (provincia de Barcelona, excepto Barcelona ciudad)<\/p><\/li><li><p>Destinaci\u00f3n Barcelona (la provincia de Barcelona)<\/p><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-189\" src=\"http:\/\/observatori.barcelonaturisme.com\/wp-content\/uploads\/2022\/04\/ambitgeografic_1_es.png\" alt=\"\" width=\"613\" height=\"207\" srcset=\"https:\/\/observatoriturisme.barcelona\/wp-content\/uploads\/2022\/04\/ambitgeografic_1_es.png 613w, https:\/\/observatoriturisme.barcelona\/wp-content\/uploads\/2022\/04\/ambitgeografic_1_es-300x101.png 300w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p><h3>\u00a0<\/h3><h3><strong><span style=\"color: #008080;\">Organizaci\u00f3n<\/span><\/strong><\/h3><p>El OTB es una <strong>plataforma de trabajo conjunta<\/strong> entre los equipos profesionales dedicados a la producci\u00f3n de datos estad\u00edsticos del turismo presentes en las cuatro instituciones: el<strong> LABturisme <\/strong>de la Diputaci\u00f3n de Barcelona, la\u00a0<strong>Direcci\u00f3n de Turismo, Eventos e Industrias Creativas<\/strong> del Ayuntamiento de Barcelona, el <strong>Gabinete de Estudios Econ\u00f3micos e Infraestructuras<\/strong> de la Cambra de Comer\u00e7 y el<strong> Departamento de Conocimiento e Investigaci\u00f3n<\/strong> del Consorcio Turisme de Barcelona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869311b elementor-widget elementor-widget-text-editor\" data-id=\"869311b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Consulta los datos de las cuatro instituciones<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f6bc08 e-con-full e-flex e-con e-child\" data-id=\"1f6bc08\" data-element_type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-0d0b163 e-con-full e-flex e-con e-child\" data-id=\"0d0b163\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.diba.cat\/en\/web\/dturisme\/labturisme\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t<div class=\"elementor-element elementor-element-075a62c elementor-widget elementor-widget-heading\" data-id=\"075a62c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LABTURISME - Diputaci\u00f3n de Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-b964fc6 e-con-full e-flex e-con e-child\" data-id=\"b964fc6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/ajuntament.barcelona.cat\/turisme\/ca\/dades-i-estudis\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aef8cb elementor-widget elementor-widget-heading\" data-id=\"6aef8cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">DIRECCI\u00d3N SERVICIOS DE TURISMO - Ayuntamiento de Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-624f555 e-con-full e-flex e-con e-child\" data-id=\"624f555\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.cambrabcn.org\/que-t-oferim\/estudis-economics-i-d-infraestructures\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2657e3c elementor-widget elementor-widget-heading\" data-id=\"2657e3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ESTUDIOS ECONOMICOS E INFRAESTRUCTURAS - Cambra de Comer\u00e7<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-c6a0a19 e-con-full e-flex e-con e-child\" data-id=\"c6a0a19\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/professional.barcelonaturisme.com\/ca\/media-center2\/estudis-i-estadistiques\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313523b elementor-widget elementor-widget-heading\" data-id=\"313523b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">CONOCIMIENTO E INVESTIGACI\u00d3N - Turismo de Barcelona<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qui\u00e9nes somos Presentaci\u00f3n El Observatorio del Turismo en Barcelona: ciudad\u00a0y regi\u00f3n (OTB) es la plataforma de trabajo en materia de informaci\u00f3n estad\u00edstica del turismo, conocimiento e inteligencia de mercados de la ciudad de Barcelona y del resto de la provincia de Barcelona. Lo integran el Ayuntamiento de Barcelona, la Diputaci\u00f3n de Barcelona, la Cambra de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7309","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"observatoriturisme.barcelona","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"La imagen destacada debe tener al menos 200 por 200 p\u00edxeles para que Facebook y otros sitios de redes sociales puedan 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