OTB presents the fourth monographic report on the Profile and Habits of Tourists in Destination Barcelona 2022 on sports
The profile of the tourist who has participated in sports activities as a participant and/or spectator during his stay, stands out with respect to the overall tourist who has visited Destination Barcelona, in being a man (67.7%), of international origin (70.9%), who visits Destination Barcelona for leisure reasons (75.3%) and who has an average stay of 6.1 nights (1.2 nights more than the global tourist).
Once in the Destination Barcelona, this is a tourist profile that carries out more activities than the rest of the tourists, that values more positively the different aspects of the Destination as a whole and that makes more excursions outside the municipality of overnight stay (30.0% vs. 21.1% of 2022 global).
The Observatory of Tourism in Barcelona: city and region presents the monographic report on sports motivation, which includes the main conclusions of this profile of tourists in the three usual geographical areas that the OTB covers: Barcelona city, Barcelona region and Destination Barcelona. It is worth highlighting, on the one hand, the inclusion in this monograph of the possibility of comparing the profile studied with the same profile from the previous year and with the total number of tourists who have visited the Destination by hovering the mouse over the response options in the graphs, and on the other hand, to filter between the three types of sports tourists, those who have practiced a sports activity as participants, those who have attended a sports activity as spectators and those who have carried out a sports activity as participants and/or spectators during their stay in the Barcelona Destination.
Sociodemographic profile
Travel planning
Transport hiring
Accommodation hiring
Characteristics of the travel
Activities at the destination
Expenses per person
Evaluation
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The Profile and Habits of Tourists in Destination Barcelona 2022 has been undertaken thanks to 1,776 surveys to visitors that stayed overnight in Destination Barcelona in the months of January to December 2022 in any type of accommodation other than a second home or a cruise and who have carried out and/or attended some activity as a participant/spectator during their stay in the Destination, with the objective of getting to know better the profile and habits of travelers during their stay in Destination Barcelona. Noteworthy that of the total number of sports tourists, 79.6% have practiced a sport activity and 35.4% have attended a sport activity during their visit to the municipality of overnight stay.
The OTB presents the monthly update on the Destination Barcelona tourism activity forecast report
The third chapter of the 2024 Barcelona Tourism Activity Report has been published
The results report of the Congress Tourism Survey 2024 have been presented