Observatory of Tourism in Barcelona: city and region

Statistical, knowledge and tourist intelligence platform of Destination Barcelona

Highlights

Barcelona tourism activity report 2025

Compendium of data on tourist activity in Destination Barcelona in 2025

Tourist’s profile and habits 2024

Study on profile and habits of tourists during 2024

Job market and salaries of the tourist activity in Destination Barcelona 2023

Monthly tourist profile

Monthly results report on profile and habits of tourists in Destination Barcelona

OTB Live

26/02/2026

Destination Barcelona closes 2025 with 26.1 million tourists and €14,041M in economic impact

El Observatorio del Turismo en Barcelona (OTB) presenta la primera cápsula del informe anual de 2025

24/02/2026

Easter boosts hotel reservations this March

The OTB presents the monthly update on the Destination Barcelona tourism activity forecast report

10/02/2026

1 out of 3 tourists visit Destination Barcelona as a couple

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

Check the monitoring of tourism activity at Destination Barcelona

Check the key figures for tourist activity in Destination Barcelona

Consult the documentary archive

About us

The Observatori del Turisme a Barcelona: ciutat i regió (OTB) is the working platform for statistical information on tourism, knowledge and market intelligence in the city of Barcelona and the rest of Barcelona region.