Observatory of Tourism in Barcelona: city and region

Statistical, knowledge and tourist intelligence platform of Destination Barcelona

Highlights

Barcelona tourism activity report 2025

Compendium of data on tourist activity in Destination Barcelona in 2025

Tourist’s profile and habits 2025

Study on profile and habits of tourists during 2025

Job market and salaries of the tourist activity in Destination Barcelona 2023

Monthly tourist profile

Monthly results report on profile and habits of tourists in Destination Barcelona

OTB Live

26/05/2026

Major musical events take center stage in June’s cultural agenda

The OTB presents the monthly update on the Destination Barcelona tourism activity forecast report

21/05/2026

Tourists continue to rate Destination Barcelona highly as employment in the tourism activity strengthens

The OTB presents the third capsule of the 2025 Tourism Activity Report in Barcelona

12/05/2026

1 out of 3 tourists visit Destination Barcelona on foot

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

Check the monitoring of tourism activity at Destination Barcelona

Check the key figures for tourist activity in Destination Barcelona

Consult the documentary archive

About us

The Observatori del Turisme a Barcelona: ciutat i regió (OTB) is the working platform for statistical information on tourism, knowledge and market intelligence in the city of Barcelona and the rest of Barcelona region.