Observatory of Tourism in Barcelona: city and region

Statistical, knowledge and tourist intelligence platform of Destination Barcelona

Highlights

Barcelona tourism activity report 2025

Compendium of data on tourist activity in Destination Barcelona in 2025

Tourist’s profile and habits 2025

Study on profile and habits of tourists during 2025

Job market and salaries of the tourist activity in Destination Barcelona 2023

Monthly tourist profile

Monthly results report on profile and habits of tourists in Destination Barcelona

OTB Live

16/04/2026

8.8, the highest overall rating for the city of Barcelona in the last 5 years

The Observatory of Tourism in Barcelona: city and region has published its report on the results of the Survey on the profile and habits of tourists visiting Barcelona city during 2025

14/04/2026

Professional profile grows at leisure levels due to this month’s major professional events

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

09/04/2026

9 out of 10 of tourists have felt welcomed by the locals by the local population during their stay in the Barcelona region

The Observatory of Tourism in Barcelona: city and region has published its report on the results of the Survey on the profile and habits of tourists visiting Barcelona region during 2025

Check the monitoring of tourism activity at Destination Barcelona

Check the key figures for tourist activity in Destination Barcelona

Consult the documentary archive

About us

The Observatori del Turisme a Barcelona: ciutat i regió (OTB) is the working platform for statistical information on tourism, knowledge and market intelligence in the city of Barcelona and the rest of Barcelona region.