Observatory of Tourism in Barcelona: city and region

Statistical, knowledge and tourist intelligence platform of Destination Barcelona

Highlights

Barcelona tourism activity report 2025

Compendium of data on tourist activity in Destination Barcelona in 2025

Tourist’s profile and habits 2025

Study on profile and habits of tourists during 2025

Job market and salaries of the tourist activity in Destination Barcelona 2023

Monthly tourist profile

Monthly results report on profile and habits of tourists in Destination Barcelona

OTB Live

16/06/2026

The United States consolidates its position as the leading source market this summer

The OTB publishes the outbound markets report for the third quarter of the year

11/06/2026

The OTB updates the results of the Sustainable Tourism Indicators System (SITS-OTB)

The three axes of tourism sustainability are analysed: environmental, economic, and sociocultural

09/06/2026

The character and friendliness of the people, the aspect most valued by the tourists of Destination Barcelona

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

Check the monitoring of tourism activity at Destination Barcelona

Check the key figures for tourist activity in Destination Barcelona

Consult the documentary archive

About us

The Observatori del Turisme a Barcelona: ciutat i regió (OTB) is the working platform for statistical information on tourism, knowledge and market intelligence in the city of Barcelona and the rest of Barcelona region.