Observatory of Tourism in Barcelona: city and region

Statistical, knowledge and tourist intelligence platform of Destination Barcelona

Highlights

Barcelona tourism activity report 2024

Compendium of data on tourist activity in Destination Barcelona in 2024

Tourist’s profile and habits 2024

Study on profile and habits of tourists during 2024

Job market and salaries of the tourist activity in Destination Barcelona 2023

Monthly tourist profile

Monthly results report on profile and habits of tourists in Destination Barcelona

OTB Live

19/06/2025

The average gross salary per capita in tourism activities in 2023 in Destination Barcelona rose by +5,0% year-on-year, up to €25,156

The Barcelona Tourism Observatory publishes a new edition of the Job market and salaries of tourism activity in Destination Barcelona report

17/06/2025

Moderation in the demand from the main source markets during the summer months

Report of the main source markets of Destination Barcelona in the third quarter of 2025

12/06/2025

Tourists who visit Destination Barcelona rate it 8.70 out of 10

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

Check the monitoring of tourism activity at Destination Barcelona

Check the key figures for tourist activity in Destination Barcelona

Consult the documentary archive

About us

The Observatori del Turisme a Barcelona: ciutat i regió (OTB) is the working platform for statistical information on tourism, knowledge and market intelligence in the city of Barcelona and the rest of Barcelona region.