Observatory of Tourism in Barcelona: city and region

Statistical, knowledge and tourist intelligence platform of Destination Barcelona

Highlights

Barcelona tourism activity report 2025

Compendium of data on tourist activity in Destination Barcelona in 2025

Tourist’s profile and habits 2024

Study on profile and habits of tourists during 2024

Job market and salaries of the tourist activity in Destination Barcelona 2023

Monthly tourist profile

Monthly results report on profile and habits of tourists in Destination Barcelona

OTB Live

17/03/2026

Hotel bookings on the rise this spring in Destination Barcelona

The OTB publishes the outbound markets report for the second quarter of the year

10/03/2026

1 out of 2 tourists has previously visited Destination Barcelona

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

03/03/2026

Tourism demand grew strongly in Barcelona Destination in January, driven by the international market.

The latest monthly tourism activity data in Destination Barcelona have been updated

Check the monitoring of tourism activity at Destination Barcelona

Check the key figures for tourist activity in Destination Barcelona

Consult the documentary archive

About us

The Observatori del Turisme a Barcelona: ciutat i regió (OTB) is the working platform for statistical information on tourism, knowledge and market intelligence in the city of Barcelona and the rest of Barcelona region.