The professional profile, the main reason among tourists in Destination Barcelona in March 2022

The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 36.7-year-old person, who has traveled for work (44.8%), alone (33.7%) and who has visited the destination municipality 9.8 times on average. Only 40.8% of visitors had never been to the municipality where they were staying, compared to 37.9% who had stayed there before 4 or more times in the last 10 years.

During the stay, which 4.3 days on average, tasting gastronomy (88.4%) and taking quiet and relaxing walks (76.1%) have been, once again, the most popular activities. Noteworthy that 1 out of 2 visitors has done some professional work during their stay at the Destination

A 38.7%-increase in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €89.76, mainly due to the MWC effect. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by shopping, culture and internal transport.

The average overall rating of the municipalities visited was 8.59 out of 10. The best rated aspects this month were the character and friendliness of the people (8.69) and the accommodation (8.33).

More information: Results report. Profile and habits of tourists in Destination Barcelona March 2022 (in Catalan)