The Observatory of Tourism in Barcelona: city and region has published the monthly report on the Profile and Habits of Tourists in the Destination of Barcelona for March 2025, which provides data on the monthly tourist activity about the three usual geographical areas that the OTB covers Barcelona city, Barcelona region, and Destination Barcelona.

In this report, we can see how the typical tourist profile who has visited Destination Barcelona is that of a man (70.4%), with an average age of 40.5 years, who has traveled for both professional reasons (46.5%) and leisure (45.2%) and who visit the municipality for an overnight stay for the first time (50.1%). While in Barcelona city the main reason for the visit was professional (49.0%), in the Barcelona region it was leisure in 46.7% of the cases.

As for the travel group, while in Barcelona city the most common group of tourists who came alone (36.7%) in the Barcelona region were those who came as a couple (39.6%).

The plane has been positioned, for another month, as the most used means of transport to reach the Destination Barcelona (70.8%), to the detriment of the private vehicle (16.5%) and the train (11.5%). In Barcelona city, 82.9% of tourists have arrived in the city by air, while in Barcelona region, 46.7% have done it by private car.

For another month, when traveling within the municipality, the majority of tourists in Destination Barcelona have chosen to do it on foot (29.8%), with metro, on foot and taxi being the main means of transport within the city (26.8%, 21.9% and 21.7%, respectively) and on foot (60.5%) in the region.

On the other hand, 13.3% of the Destination's tourists have made an excursion outside the municipality of overnight stay. This proportion remained higher in Barcelona region (29.0%) than in Barcelona city (6.3%).

During the stay, which 4.0 days on average, doing cultural visits (53.1%), work and business (49.4%) and shopping (46.9%) have been the most popular activities.

An 40.6%-increase in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €119.03, caused by the increase in professional tourists and their high spending in Barcelona city this month. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by shopping, culture and internal transport.

The average overall rating of the municipalities visited was 8.53 out of 10. The best rated aspects this month were the character and friendliness of the people (8.39) and the bars and restaurants (8,35). Noteworthy that while in Barcelona city the public transport (8.45) and the bars and restaurants (8.37) were the most highly rated items by tourists, in Barcelona region it was the personal security (8,82), the character and friendliness of the people (8.74), the accommodation (8.50), and the natural environment (8.42).

More information: Results report. Profile and habits of tourists in Destination Barcelona March 2025