The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 33.4-year-old person, who has traveled for leisure (73.0%), as a couple (42.7%) and who has visited the destination municipality 7.9 times on average. Only 50.5% of visitors had never been to the municipality where they were staying, compared to 25.1% who had stayed there before 4 or more times in the last 10 years.

During the stay, which 4.3 days on average, tasting gastronomy (91.0%) and taking quiet and relaxing walks (90.3%) have been, once again, the most popular activities. Noteworthy that in Barcelona city, 9 out of 10 visitors have made a cultural visit to the city during their stay.

A decrease of 11.2% in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €59.63. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by culture, shopping and domestic transportation.

The average overall rating of the municipalities visited was 8.77 out of 10. The best rated aspects this month were the accommodation (8.65) the character and friendliness of the people (8.59).

More information: Results report. Profile and habits of tourists in Destination Barcelona January 2022 (in Catalan)