This August, more international tourists than Spanish tourists have registered for the first time since March 2020 at the Destination (52.3%), a fact motivated by international tourists in the city of Barcelona (71.1%). In contrast, in the Barcelona region, the arrival of domestic tourists (70.9%) has exceeded that of international tourists.

The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 35.3-year-old person, who has traveled for leisure (79.9%), as a couple (52.8%) and who has visited the destination municipality 10.6 times on average. Only 47.9% of visitors had never been to the municipality where they were staying, compared to 30.5% who had stayed there before 4 or more times in the last 10 years.

During the stay, which has stood at 5.6 days on average, taking quiet and relaxing walks (87.7%) and tasting gastronomy (86.0%) have been, once again, the most popular activities. Noteworthy the increase in tourists who have gone to the beach, shopping and made cultural visits during their stay at the Destination, motivated by the fact that 8 out of 10 visitors in August have come for leisure.

A new increase in the total expense during the stay has been observed compared to the previous months, with a total value of €445.5. Also, as historically, more than half of this expenditure is still spent on food and drink, followed, in that order, by shopping, culture, and domestic transportation.

The average global valuation of the municipalities has stood at 8.57 out of 10 and the most valued aspects keep being the character and kindness of the people (8.43) and the accommodation (8.35).

Finally, one more month, 4 out of 5 tourists have not modified either the planning or the initial organization of their visit to the Destination of Barcelona due to the effects derived from the Covid-19.

More information: Results report. Profile and habits of tourists in Destination Barcelona August 2021 (in Catalan)