The Observatory of Tourism in Barcelona: city and region has published the monthly report on the Profile and Habits of Tourists in the Destination of Barcelona for March 2023, which provides data on the monthly tourist activity about the three usual geographical areas that the OTB covers Barcelona city, Barcelona region, and Destination Barcelona.

In this report, we can see how the typical tourist profile who has visited Destination Barcelona is that of a man (75.4%), with an average age of 38.5 years, who has traveled for leisure (55.9%) and who has already had visited the municipality previously (50.0%). Noteworthy that professional traveler, both in Barcelona city and Barcelona region, have had a significant growth coinciding with the MWC celebration.

As for the travel group, while in Barcelona city tourists who come alone (41.7%) stand out in Barcelona region, those who do it, as a couple (34.8%) are the most common.

The plane has been positioned, for another month, as the most used means of transport to reach the Destination Barcelona (70.0%), to the detriment of the private vehicle (17.1%) and the train (10.3%). In Barcelona city, 82.4% of tourists have arrived in the city by air, while in Barcelona region, 47.1% have done it by private car.

On the other hand, 17.6% of the Destination's tourists have made an excursion outside the municipality of overnight stay. This proportion remained higher in Barcelona region (39.7%) than in Barcelona city (7.4%).

During the stay, which 4.4 days on average, tasting gastronomy (86.7%) and doing cultural visits (51.3%) have been the most popular activities.

A 9.8%-increase in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €79.19. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by culture, internal transport and shopping.

The average overall rating of the municipalities visited was 8.66 out of 10. The best rated aspects this month were the character and friendliness of the people (8.68) and the public transport (8.46).

More information: Results report. Profile and habits of tourists in Destination Barcelona March 2023