The Observatory of Tourism in Barcelona: city and region has published the monthly report on the Profile and Habits of Tourists in the Destination of Barcelona for February 2024, which provides data on the monthly tourist activity about the three usual geographical areas that the OTB covers Barcelona city, Barcelona region, and Destination Barcelona.

In this report, we can see how the typical tourist profile who has visited Destination Barcelona is that of a man (72.3%), with an average age of 39.3 years, who has traveled for both leisure (44.4%) and professional reasons (43.3%) and who has already had visited the municipality previously (58.9%).

As for the travel group, while in Barcelona city tourists who come alone (35.5%) stand out in Barcelona region, those who do it, as a couple (46.1%) are the most common. It is worth noting this month in both Barcelona city and Barcelona region an increase in tourists who have come with colleagues (23.1% and 17.2%, respectively) due to important professional events held this month such as the ISE and MWC.

The plane has been positioned, for another month, as the most used means of transport to reach the Destination Barcelona (65.3%), to the detriment of the private vehicle (20.7%) and the train (11.9%). In Barcelona city, 81.3% of tourists have arrived in the city by air, while in Barcelona region, 56.4% have done it by private car.

For another month, when traveling within the municipality, the majority of tourists in Destination Barcelona have chosen to do it on foot (32.9%) or by metro (25.7%).

On the other hand, 14.3% of the Destination's tourists have made an excursion outside the municipality of overnight stay. This proportion remained higher in Barcelona region (30.4%) than in Barcelona city (6.8%).

A 43.3%-increase in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €93.32, again driven by the increase in professional tourists this month. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by internal transport, shopping and culture.

The average overall rating of the municipalities visited was 8.40 out of 10. The best rated aspect this month was the character and friendliness of the people (8.58). Noteworthy that while in Barcelona city the public transport (8.50) and the character and friendliness of the people (8.44) were the most highly rated items by tourists, in Barcelona region it was the character and friendliness of the people (8.87), the personal security (8,69), the natural environment (8.66) and the accommodation (8.60).

More information: Results report. Profile and habits of tourists in Destination Barcelona February 2024